SELF GAME
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SELF GAME

PHENIX

A transformational self-branding game

PHENIXSELF GAME

Five circles, twenty-one steps — from an honest point A to a strategy of expression that is yours.

Become a participantHow it works

The first circle is free

Concentric rings around the fire. Each sector is a step — from dusk to open sky.

The problem and the answer

Excellent at the craft — invisible to the market

The problem and the answer

  • NoiseYour uniqueness dissolves into the feed and borrowed roles.
  • The invisibleStrong at the work — unnoticed by the market.
  • BurnoutA ceiling reached without a clear answer to "who am I".
  • The gapValues disconnected from outward strategy.

What PHENIX offers

  • SpaceFor the instinct of self-realisation.
  • Honest self-analysisSeeing yourself without borrowed templates.
  • Self-portraitThe blind spot of your genius becomes visible.
  • Inside outMovement from essence to expression.

The Phoenix philosophy

Burning · Ashes · Rebirth

01

Burning

Letting go of a false identity and borrowed roles.

02

Ashes

Integrating experience into an honest point A.

03

Rebirth

An authentic role and a strategy of expression.

A spiral of five circles: from darkness and ashes to light and open sky.

The game map

Five circles of the spiral

Concentric rings around the fire. Each sector is a step — from dusk to open sky.

  • 1Awakening and Point ALife Line to Inner Child · Call to Play & Future Role · Goals Review & Energy Release · Point A — Self-Review
  • 2Self-Presentation: How Others See MeMeta-Message — Nonverbal Positioning · Verbal Message & Tone of Voice · Digital Avatar & Network Mirrors
  • 3Self-Knowledge: My ResourcesSelf-Skills Diagnostics · Qualities, Soft Skills & Talents · Values — Inner Compass · Needs & Meta-Needs · Professional Zone & Hard Skills
  • 4Inner Self-Actualization: Who I Am as a BrandIdentity Matrix · Personal Mission · Brand DNA: Product + Value + Emotion · Archetype Portrait & Brand Code · Positioning Formula
  • 5Outer Self-Actualization & Self-RealizationDilts Pyramid: Role Outward · Product Line & Formats · Strategy, Goals & Roadmap (OKR) · Organic Promotion & Phoenix Ecosystem
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Concentric rings around the fire. Each sector is a step — from dusk to open sky.

The full path

All 21 steps

Every step is a video lesson, a task and an entry in your workbook.

Ring 1

Awakening and Point A

  • 01Life Line to Inner Child
  • 02Call to Play & Future Role
  • 03Goals Review & Energy Release
  • 04Point A — Self-Review

Ring 2

Self-Presentation: How Others See Me

  • 05Meta-Message — Nonverbal Positioning
  • 06Verbal Message & Tone of Voice
  • 07Digital Avatar & Network Mirrors

Ring 3

Self-Knowledge: My Resources

  • 08Self-Skills Diagnostics
  • 09Qualities, Soft Skills & Talents
  • 10Values — Inner Compass
  • 11Needs & Meta-Needs
  • 12Professional Zone & Hard Skills

Ring 4

Inner Self-Actualization: Who I Am as a Brand

  • 13Identity Matrix
  • 14Personal Mission
  • 15Brand DNA: Product + Value + Emotion
  • 16Archetype Portrait & Brand Code
  • 17Positioning Formula

Ring 5

Outer Self-Actualization & Self-Realization

  • 18Dilts Pyramid: Role Outward
  • 19Product Line & Formats
  • 20Strategy, Goals & Roadmap (OKR)
  • 21Organic Promotion & Phoenix Ecosystem

The outcome

What you walk away with

  • A self-portrait built on your values and needs
  • Mission, brand DNA, archetype, positioning
  • A roadmap for the role you are growing into (OKR)
  • Organic self-promotion — the basis of your brand book
  • A personal development map and a covering letter
  • A self-realisation sprint: six months, one year, three years

Voices of graduates

What remains after the game

Twenty-one steps behind them. The rest is in their own words.

146
graduates finished the game and left feedback
6.08.5
self-knowledge on a 10-point scale — before and after
96%
reported a rise in life energy
  • About meeting your real self. About giving up on other people’s answers and starting to hear your own. It is deep, careful and very honest work that changes not only the business but the life around it.
    МарияInterior design
  • My rebirth. What had long been dead fell away easily — I stopped holding on to it and let it go with gratitude. New ideas, strength and the appetite to act moved into the space it left.
    НатальяPsychology
  • A distant dream turned into a real project with a clear plan. My self-esteem rose, and with it the resolve and the certainty that it will work out.
    АннаPet care services
  • I worked out what makes me distinctive and what I can actually offer as a professional. I came out with one ambitious goal — and with goals at all, which I simply did not have before.
    АлёнаBeauty, makeup artist
  • A journey inward: who I am, what my mission is and how others actually see me. The game surfaces the truth and brings the essential to the top — along with the small mistakes that were keeping results away.
    ЗинаидаGame facilitation
  • A precise plan I am already following. The confidence that I am heading the right way, support along it, and new people worth knowing.
    ИринаPhotography
  • The game is a personal audit and a reinstall. About finding yourself and your meaning, taking yourself apart and assembling a new version. About pain, too: owning your shadow hurts, and changing is hard.
    ЕленаArt photography and styling
  • Speaking about myself got easier, because I finally understood myself. Putting it into words was the thing I needed — and exactly where I used to get stuck.
    ГалинаHandmade jewellery

The voice of the game

The PHENIX Oracle

A calm mentor: it leads from ashes to clarity, lights up blind spots and returns you to your own goal — never imposing someone else’s.

The Oracle works within the method and does not replace therapy.

Join

How to enter the game

The first circle is free — so the decision comes from inside, not from a description.

First circle

Free

  • Steps 1–4: life line, request, goal review, point A
  • A workbook holding every answer
  • Point A self-review
Become a participant

The full path

RUB 9,900one-time

  • All 21 steps: five complete circles
  • A workbook holding every answer
  • Personal development map (PDF)
  • Covering letter: your three coaches
  • Profile, rank and achievements
Choose

Full path with the Oracle

RUB 14,900one-time

  • All 21 steps: five complete circles
  • A workbook holding every answer
  • Personal development map (PDF)
  • Covering letter: your three coaches
  • Profile, rank and achievements
  • The PHENIX Oracle — a mentor inside each step
  • Self-realisation sprint: six months, one year, three years
Choose

Questions

The short answers

How long does it take?

The path is designed for about six weeks — one or two steps per sitting. You set the pace; progress is saved.

Do I need preparation?

No. All you need is honesty with yourself and a place where nobody interrupts you.

Is this therapy?

No. It is a self-branding and strategy track. The Oracle works within the method and does not replace a specialist.

What remains after the game?

Your workbook with every answer, the personal development map and the covering letter — all downloadable.

Journal

Articles, news and events

Self-coaching techniques, growth group meetings and lectures — by Viktoria Piuniuk, personologist and author of the method.

All publications

Time to come back to yourself

The first circle is free. The rest is your call.

Become a participant